About Us

The business began in 1945 in Port Talbot, where mechanic Bill Sinclair returned from the war to be reunited with his family and started to repair cars on the site of a former sawmill.

Over the years, car sales were added to the operation and Bill's son, Gerald, joined the firm as its reputation for quality, service and value grew.

In the early 1970s, the Audi franchise was secured in Port Talbot and this was quickly followed by the addition of Volkswagen sales too as Sinclair Garages expanded into Swansea, Bridgend and then Neyland in 1985.

Mercedes-Benz was added to the Sinclair portfolio in 1990, Volkswagen Commercial Vehicles in 1998, smart in 2002, Skoda in 2009 and SEAT in 2012 as the company increased its offering with some of the leading motoring marques.

Throughout the years, the Sinclair Group has invested in its premises and its people to provide customers with state-of- the-art facilities and the very finest expertise for whichever brand that they’re interested in.

Today, the Sinclair Group stands proudly as the largest and most successful motor group in Wales – one which represents seven brands in 20 retail outlets from where 15,000 cars are sold each year and 50,000 customers are looked after.

The 750-strong workforce includes Chairman Gerald Sinclair and his two sons, Andrew and Jonathan, who ensure that the combination of professionalism and personal service on which the Company has been built continue to be provided by the teams in each and every one of its locations.

I am immensely proud of where we are today and what has been achieved by this Company," said Gerald. "The business could never be where it is today without the hard work, commitment and enthusiasm of the teams in each of our retail outlets as well as the incredible loyalty of the customers within the communities that we are honoured to serve.

"We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success."

So whether you’re looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you’ve certainly come to the right place by calling upon the Sinclair Group.